Branded custom embroidered apparel is a great way to brand your business. Custom embroidered apparel and screen printed products are powerful marketing tools. Our staff at Top Stitch has been helping businesses, schools, and non-profits throughout the region with these tools. Here are three ways to promote your brand with Custom Embroidered Apparel in the Upper Valley.
First look to your employees to promote your brand. No, you don’t have to get them out in the sales field. No, you don’t have to get them involved in social media for you online. It is simpler than that. You do need to order shirts that have your logo embroidered on the front and give one to each of your employees. If these shirts are high quality and comfortable, your staff will wear them outside of work.
Outside Sales Staff
If your business, school or non-profit is in the public eye all the time. This is an excellent way to promote your brand throughout the Upper Valley region. Custom Embroidered Apparel helps the public identify who is the employee too.
Go beyond branding. Offer a gift shop to the public for your Custom Embroidered Apparel. Hubspot, Inc., for example, makes a bunch of their apparel available to the public at large through an e-commerce store. Those customers that love the brand are happy to add a great shirt, water bottle, notepad, etc. to their wardrobe. This again is free advertising for your company with thousands of impressions over the life of the apparel.
At Top Stitch Inc. all our employees have Custom Embroidered Apparel and Custom Screen printed t-shirts. Each year we hold a design contest to the public to come up with a new shirt design. Then we print them for all the employees, and that helps to promote our brand to our customers and the public.
Consider Custom Screen Printing
The custom screen printing process technology has dramatically jumped forward over the years. It is easier to make high-quality custom screen printed shirts today. At our Lebanon, NH facility we have a high-speed dryer that cures the ink in 60 seconds after printing your design. This allows us to process small and large order more efficiently and maintain our standard in high-quality products.
Before you start the design process with our art department at Top Stitch, here are some questions to ask yourself.
- Do you have a style guide?
- Do you have a logo?
- Do you have predetermined colors?
- Do you know the color values for those colors?
- Do you have a digital file of your logo? Like a .pdf, .jpg, .eps
These are some of the things that we are going to ask you when you start working with our art department on our new design.
Browse our full catalog online here for ideas. We will work with you to find the best product and design that fits your needs.